washing detergent ad
neatorama posted today about a very clever ad for washing detergent. the detergent sample was mailed across thailand packed in a t-shirt wrapped box. the address was written on the shirt along with postal stamps. as predicted, the postal service almost ruined completely the t-shirt and if the recipient wanted a new clean t-shirt, they had to use the sample detergent. that’s briliant and i like the fact that the company has such confidence in it’s product.
link to story in ads of the world
Tags: advertising, advertisment, laundry, neatorama